Because you sound like everyone in your industry. Or they sound like you. There is no way potential customers can differentiate you from your competition.
Because the marketing of your (personal) brand is frozen in sterile, ultra professional, narcissistic texts and you do not have a clear unique voice, story, message, and your people can not connect with you. If they can’t connect, they don’t buy! Easy!
If you do not SHOW YOURSELF and stop being ASHAMED of what you worked your ass off and now offer to the world – who else is going to do that instead of you?
The marketing god?
No my dear, YOU. And You alone.
If people do not feel you care about them or can help them get what they want, they will not care about you. They won’t even notice you. Even if you have all the expertise, diplomas, passion in the world.
Hey, hey, stop making yourself feel bad about this, you are here now. All is good. All will be good.
We have all been there. I was there. Hiding and crying because I had so much to give but no one saw me.
No, I’m lying. 6 people saw me. One of them was my dad.
And I will gladly take you on the roadtrip with me, ok?